services

I help marketers identify their ideal buyer personas (customer profiles) through customized online surveys and personal interviews. Customers often segment into groups based on certain characteristics or patterns of behavior. I conduct research to determine not just basic demographics, but also attitudes, preferences, intentions, pain points, barriers to purchasing, and other unique characteristics that differentiate one group from another. You might want to assign a name and photo to help you see your buyer personas as real people who represent your important audiences. Writing for a specific person (even though she is fictitious) is easier than writing to an anonymous individual or to a group.

In addition to helping you identify your buyer personas, I can help you with any or all of the following research tasks:

• Research design
• Research questions
• Sampling design and selection
• Qualitative and quantitative question sets
• In-person focus groups and in-depth interviews
• Telephone and Skype interviews
• Online surveys
• Data processing
• Data coding
• Data analysis
• Reporting
• Charts, graphs, tables
• Word and PowerPoint
• Consulting
• Project management

See the pricing page for more information.