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Service Quality Marketing Research & Communications

Welcome to SQMRC, which stands for Service Quality Marketing Research & Communications. I offer research services to those who seek to reduce uncertainty and boost confidence through the collection and analysis of marketing intelligence. I specialize in helping content marketers develop robust buyer personas (customer profiles) through online surveys and qualitative approaches. My clients include marketing directors, research managers, organizational development professionals, and small business owners.

Ask your customers these questions to find your ideal buyer personas

By SQMRC on July 10, 2014. Posted in buyer persona, content marketing, marketing research.

Do you ever write a blog post on a topic you think is fascinating, assuming that if you think it is fascinating, all your customers will think it is fascinating, too? (Color me guilty.) How can you be sure you are writing effective content? By effective, I mean content that resonates with your ideal customers and moves…

How marketing research fits into your marketing strategy

By SQMRC on June 15, 2014. Posted in marketing research, small business. Tagged as marketing research, small business.

I choose to believe that “a rising tide lifts all boats.”

How to create a buyer persona [infographic]

By SQMRC on June 9, 2014. Posted in buyer persona, content marketing, customer profile, Marketing, marketing research. Tagged as buyer persona, content marketing, customer profile, marketing research.

How to develop unique customer profiles to create targeted content

By SQMRC on June 7, 2014. Posted in Uncategorized. Tagged as marketing research, target market.

Today I went to yet another marketing workshop, in pursuit of some insight into marketing strategy for my startup marketing research business. The workshop was taught by a local marketing coach who (of course) was using the 2-hour workshop as a lead generation source (hence the free admission). In her favor, she gave us some…

What scares you?

By SQMRC on May 19, 2014. Posted in Marketing, marketing research, small business. Tagged as marketing research, small business.

Do you work with small business owners? Are you a small business owner yourself? What scares you? What worries your customers? Call them pain points. Call them potential obstacles. Call them blind spots. Once you identify them, you can remedy them. Read on to find out what small business owners fear. Earlier this year I…

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If we knew what we were doing, it wouldn't be called research.

– Albert Einstein