Do you ever write a blog post on a topic you think is fascinating, assuming that if you think it is fascinating, all your customers will think it is fascinating, too? (Color me guilty.) How can you be sure you are writing effective content? By effective, I mean content that resonates with your ideal customers and moves…
I choose to believe that “a rising tide lifts all boats.”
![How to create a buyer persona [infographic]](https://sqmrc.com/wp-content/uploads/SQMRC-HowToCreateABuyerPersona-2014-640x1920_c.png)
Do you work with small business owners? Are you a small business owner yourself? What scares you? What worries your customers? Call them pain points. Call them potential obstacles. Call them blind spots. Once you identify them, you can remedy them. Read on to find out what small business owners fear. Earlier this year I…
Is faster really better? There’s a joke there, but I’ll ignore it and just reply, “It depends.” Faster can be better when we are talking about connecting to a client via cell phone, or receiving a doctor’s diagnosis, or shopping for the cheapest flight from Portland to Phoenix. I don’t want to wait any more…
You know what they say about statistics! Lies and damned lies. Here’s how to fool people with charts and graphs.
Mysterious? Not any more. Here is how a marketing research study works.
I want to help you understand enough about the marketing research process to confidently commission a research study for your business or for your client’s business. To that end, I’ve written a white paper entitled, “How to Work With a Marketing Researcher.” In this 10-page white paper I offer tips on how to find and…
Marketers talk really fast, I’ve noticed. It’s almost like they have their own dialect. Or maybe my brain is slower to process. I’m a researcher, and I’m a marketer, which might be one of those weird left-brain right-brain Frankenstein monster combinations you read about in other peoples’ blogs. I have a background in art and…