Marketers talk really fast, I’ve noticed. It’s almost like they have their own dialect. Or maybe my brain is slower to process. I’m a researcher, and I’m a marketer, which might be one of those weird left-brain right-brain Frankenstein monster combinations you read about in other peoples’ blogs.
I have a background in art and graphic design, but never pursued either, mainly because I wasn’t all that skilled at them. I still draw sometimes, so maybe parts of my right-brain are still working (how can you tell, I wonder?). And since I’ve been focusing a lot on building my research portfolio, I fear the left side of my brain is starting to bulge. Is that how it works? I don’t know.
I hope it’s possible to use both sides of my brain effectively. Right now, though, I’m trying to do a little research on my research business, to give me a sense of how certain target segments use research. (It’s so meta.) I have been wrestling with defining my best target markets. I’m really glad no one visits my website (except a few friendly spammers), because I’ve revised it twenty times in the past few months. I keep reinventing myself via my website.
I know what the problem is. I can’t make decisions about who to target because I don’t have enough information. Hence, the research study I’ve been working on. I’m going to a networking event tomorrow, and if I am brave enough, I will ask people to fill out my survey. Of course, they won’t remember two seconds after I ask them, but I’ll give them a reminder card and hope for the best. I am connected to a few of them on LinkedIn. They are nice people. I think they will be glad to help me, if they remember.
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