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- marketing research for marketers
Do you work with small business owners? Are you a small business owner yourself? What scares you? What worries your customers? Call them pain points. Call them potential obstacles. Call them blind spots. Once you identify them, you can remedy them. Read on to find out what small business owners fear. Earlier this year I…
As I slow-mo through the launch of my marketing research business, sometimes I wonder if I’m on the right track. I come back time and again to some basic questions, which help me focus my efforts toward my dream. I’ll describe them one at a time. What are you good at doing? First, to help…
Is faster really better? There’s a joke there, but I’ll ignore it and just reply, “It depends.” Faster can be better when we are talking about connecting to a client via cell phone, or receiving a doctor’s diagnosis, or shopping for the cheapest flight from Portland to Phoenix. I don’t want to wait any more…
I spent the day researching the websites of local marketing companies, hoping to find some that might be interested in my research services. My mission was two-fold: First, I wanted to get a sense of what they do and for whom. Second, I wanted their mailing address, because I planned to send them a direct…
Mysterious? Not any more. Here is how a marketing research study works.
Marketers sometimes refer to groups of people as “target markets” or “target audiences.” We are all consumers. How does it feel to be considered a target? Does it feel a little dismissive or disrespectful, to imagine that the brands you love so much think of you as just another walking wallet, a mindless easily led…
Marketers talk really fast, I’ve noticed. It’s almost like they have their own dialect. Or maybe my brain is slower to process. I’m a researcher, and I’m a marketer, which might be one of those weird left-brain right-brain Frankenstein monster combinations you read about in other peoples’ blogs. I have a background in art and…
As a marketer and small business owner, I have to make a lot of decisions. Sometimes the decisions are easy, or easier, like should I have a website or not, or should I blog or not… actually, now that I think about it, those decisions weren’t really all that easy to make. When I stop…