I choose to believe that “a rising tide lifts all boats.”
- marketing research for marketers
I choose to believe that “a rising tide lifts all boats.”
![How to create a buyer persona [infographic]](https://sqmrc.com/wp-content/uploads/SQMRC-HowToCreateABuyerPersona-2014-640x1920_c.png)
Today I went to yet another marketing workshop, in pursuit of some insight into marketing strategy for my startup marketing research business. The workshop was taught by a local marketing coach who (of course) was using the 2-hour workshop as a lead generation source (hence the free admission). In her favor, she gave us some…
Do you work with small business owners? Are you a small business owner yourself? What scares you? What worries your customers? Call them pain points. Call them potential obstacles. Call them blind spots. Once you identify them, you can remedy them. Read on to find out what small business owners fear. Earlier this year I…
Is faster really better? There’s a joke there, but I’ll ignore it and just reply, “It depends.” Faster can be better when we are talking about connecting to a client via cell phone, or receiving a doctor’s diagnosis, or shopping for the cheapest flight from Portland to Phoenix. I don’t want to wait any more…
You know what they say about statistics! Lies and damned lies. Here’s how to fool people with charts and graphs.
Mysterious? Not any more. Here is how a marketing research study works.