I choose to believe that “a rising tide lifts all boats.”
- marketing research for marketers
I choose to believe that “a rising tide lifts all boats.”
Do you work with small business owners? Are you a small business owner yourself? What scares you? What worries your customers? Call them pain points. Call them potential obstacles. Call them blind spots. Once you identify them, you can remedy them. Read on to find out what small business owners fear. Earlier this year I…
![Having trouble making a decision? Try on a few thinking hats! [infographic]](https://sqmrc.com/wp-content/uploads/ThinkingHats-640x1114_c.png)
I’m stuck in the startup phase of my marketing research business. I’m on the lookout for decision making tools that can help me clarify my strategy. I remembered the Six thinking hats exercise. Have you ever used it? What approach do you use to look at a decision from all sides? I used to teach…
As I slow-mo through the launch of my marketing research business, sometimes I wonder if I’m on the right track. I come back time and again to some basic questions, which help me focus my efforts toward my dream. I’ll describe them one at a time. What are you good at doing? First, to help…