Mysterious? Not any more. Here is how a marketing research study works.
- marketing research for marketers
Mysterious? Not any more. Here is how a marketing research study works.
I want to help you understand enough about the marketing research process to confidently commission a research study for your business or for your client’s business. To that end, I’ve written a white paper entitled, “How to Work With a Marketing Researcher.” In this 10-page white paper I offer tips on how to find and…
Marketers sometimes refer to groups of people as “target markets” or “target audiences.” We are all consumers. How does it feel to be considered a target? Does it feel a little dismissive or disrespectful, to imagine that the brands you love so much think of you as just another walking wallet, a mindless easily led…
Marketers talk really fast, I’ve noticed. It’s almost like they have their own dialect. Or maybe my brain is slower to process. I’m a researcher, and I’m a marketer, which might be one of those weird left-brain right-brain Frankenstein monster combinations you read about in other peoples’ blogs. I have a background in art and…
It’s strangely ironic that this week I connected in real time with a fellow classmate from the doctoral program at NCU—after I finished and successfully defended. I’m done with my program now. During the long years of my own academic ordeal, it would have been helpful to have someone to talk to, bounce ideas off,…
If we knew what we were doing, it wouldn't be called research.– Albert Einstein