I’m stuck in the startup phase of my marketing research business. I’m on the lookout for decision making tools that can help me clarify my strategy. I remembered the Six thinking hats exercise. Have you ever used it? What approach do you use to look at a decision from all sides? I used to teach…
As I slow-mo through the launch of my marketing research business, sometimes I wonder if I’m on the right track. I come back time and again to some basic questions, which help me focus my efforts toward my dream. I’ll describe them one at a time. What are you good at doing? First, to help…
Is faster really better? There’s a joke there, but I’ll ignore it and just reply, “It depends.” Faster can be better when we are talking about connecting to a client via cell phone, or receiving a doctor’s diagnosis, or shopping for the cheapest flight from Portland to Phoenix. I don’t want to wait any more…
I spent the day researching the websites of local marketing companies, hoping to find some that might be interested in my research services. My mission was two-fold: First, I wanted to get a sense of what they do and for whom. Second, I wanted their mailing address, because I planned to send them a direct…
You know what they say about statistics! Lies and damned lies. Here’s how to fool people with charts and graphs.
If we knew what we were doing, it wouldn't be called research.– Albert Einstein