As you no doubt already know, the great challenge for a small business owners is not setting up a website, or even writing the first blog post. It’s coming back time and again to write subsequent blog posts. I have a good excuse for neglecting this basic obligation of a small business owner: I’ve been in a sprint to finish my doctorate. After being bogged down in data collection hell for two months, the log jam broke and I was dumped into the Results chapter, which of course led to the final chapter in which I share my conclusions and recommendations. At last, it appears as though I might actually finish this eight-year marathon of an academic endeavor. I hope to defend before the end of the year.
Maybe this post should be about planning. Do you have a business plan, a marketing plan, or how about a life plan? When you reach a milestone, do you hit the ground running on your next project? I was told to plan my after-Ph.D. strategy, but to be flexible, because despite my careful planning, events may take an unexpected turn. I can’t control time and space, or other people (darn it), which will require me to pivot quickly to a new plan if something unexpected occurs. The trick, I find, is not getting overly attached to specific outcomes. Easy, right?
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