Mysterious? Not any more. Here is how a marketing research study works.
- marketing research for marketers
Mysterious? Not any more. Here is how a marketing research study works.
I want to help you understand enough about the marketing research process to confidently commission a research study for your business or for your client’s business. To that end, I’ve written a white paper entitled, “How to Work With a Marketing Researcher.” In this 10-page white paper I offer tips on how to find and…
Marketers sometimes refer to groups of people as “target markets” or “target audiences.” We are all consumers. How does it feel to be considered a target? Does it feel a little dismissive or disrespectful, to imagine that the brands you love so much think of you as just another walking wallet, a mindless easily led…
Marketers talk really fast, I’ve noticed. It’s almost like they have their own dialect. Or maybe my brain is slower to process. I’m a researcher, and I’m a marketer, which might be one of those weird left-brain right-brain Frankenstein monster combinations you read about in other peoples’ blogs. I have a background in art and…
It’s strangely ironic that this week I connected in real time with a fellow classmate from the doctoral program at NCU—after I finished and successfully defended. I’m done with my program now. During the long years of my own academic ordeal, it would have been helpful to have someone to talk to, bounce ideas off,…
As a marketer and small business owner, I have to make a lot of decisions. Sometimes the decisions are easy, or easier, like should I have a website or not, or should I blog or not… actually, now that I think about it, those decisions weren’t really all that easy to make. When I stop…
Last week I defended my dissertation. The long (eight year) journey is finally over. Some sources say half of all Ph.D. students don’t complete their doctorates. Another source cites a 2004 study by the Chronicle of Higher Education, suggesting the attrition rate is closer to 37%. I’m sure it depends on the institution and the…
As you no doubt already know, the great challenge for a small business owners is not setting up a website, or even writing the first blog post. It’s coming back time and again to write subsequent blog posts. I have a good excuse for neglecting this basic obligation of a small business owner: I’ve been…
Here’s something I hadn’t really thought much about. I always thought I was a pretty competent decision maker. I know some people have trouble making decisions. And it isn’t surprising to me that change efforts may stall because we avoid making decisions. This is because the decisions we must make often involve trade-offs: In order…
We always hope that our employees are all working together to make our workplace better. But sometimes they don’t all seem to be rowing in the same direction. One or two employees seem to be paddling away from the mothership. What is up with that? Heather Huhman of Come Recommended wrote a Huffington Post article…